Swainstone Paving
A premium paving brand for a family-run team.
- Business
- Driveways, patios & paving
- Location
- St Albans, Hertfordshire, United Kingdom
- What I did
- Design, Development, Copywriting, SEO, Hosting
- Website
- 17 pages, 9 service pages
The business
Swainstone Paving is a family-run paving and outdoor construction company based in St Albans, working across Hertfordshire and London. The team brings over 35 years of combined experience to driveways, patios, brickwork, fencing, drainage, asphalt and commercial projects.
The goal
Present Swainstone as the premium, trustworthy choice for bigger outdoor projects, and make asking for a quote effortless from the very first screen.
The approach.
- 1
Lead with the work, lit at its best
The site opens on evening photography of a finished garden. A deep, dark palette with soft blue accents lets the stonework and lighting glow, so the first impression is quality before a word is read.
- 2
Put the quote form beside the headline
The quote request sits in the first screen, with a dropdown of eight services. Visitors who are ready don't have to hunt for a contact page.
- 3
Answer 'can I trust them?' straight away
A slim bar above the menu shows NRSWA and City & Guilds accreditation, the 5-star Google rating and the phone number. Under the headline: fully insured, NRSWA certified and a 5-year structural guarantee.
- 4
Tell real project stories
Instead of a plain gallery, finished jobs are written up as stories, with before-and-after views and the exact materials named, such as a 200m² driveway in Brett Alpha Trio Silver Haze.
What's on the site.
- Quote form in the hero with 8 service options
- A dedicated page for each of 9 services
- Before-and-after project spotlights
- Floating WhatsApp button and Google rating badge
- Areas page for Hertfordshire and London
- Blog, portfolio and reviews pages
- Click-to-call and email links throughout
- Sitemap and Open Graph images for sharing
The mobile site, where most of their customers find them.
The full homepage.
Scroll inside the window
“Absolute pleasure working with you. First-class service throughout, from the first consultation all the way through to the launch of the website. Thorough understanding of my requirements, and made the full process stress-free, simple, and nothing was too much to ask for. Highly recommend your services as they are first class.”
Google Lighthouse, mobile
Measured on the live site in October 2026. Scores are out of 100.
Under the hood
- Hand-built and hosted on Vercel
- Mobile-first
- 17 pages
- 9 service pages
- Click-to-call
- Quote form
- XML sitemap
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