J & D Turf
Answering the big questions for an El Paso outdoor builder.
- Business
- Turf, concrete & outdoor builds
- Location
- El Paso, Texas, United States
- What I did
- Design, Development, Copywriting, SEO, Hosting
- Website
- 11 pages
The business
J & D Turf builds artificial turf, concrete, pavers, putting greens, pergolas, privacy fences and full backyard transformations in El Paso, Texas.
The goal
Answer the questions every customer has before they call (what does it cost, can I spread the cost, is it guaranteed) so the enquiries that come in are ready to go.
The approach.
- 1
Packages with starting prices
Three transformation packages show what's included and where prices start, so customers can picture their project and budget straight away.
- 2
Financing and warranties up front
A 16-year turf warranty, 5-year labour warranty and financing sit right under the headline, with a dedicated financing page to prequalify.
- 3
Call or text, always
A 'Call/Text' button stays on screen, because most of their customers would rather text a photo of their yard than fill in a form.
- 4
A seasonal offer bar
A slim promotion bar at the top can be updated for each season's offer without touching the rest of the design.
What's on the site.
- Three packages with starting prices
- Financing page with prequalification
- Warranty details under the headline
- Sticky call and text button
- Packages, process, gallery, before-and-after, blog and reviews pages
- SMS policy page for text messaging
- Sitemap and Open Graph images for sharing
The mobile site, where most of their customers find them.
The full homepage.
Scroll inside the window
Google Lighthouse, mobile
Measured on the live site in October 2026. Scores are out of 100.
Under the hood
- Hand-built and hosted on Vercel
- Mobile-first
- 11 pages
- Click-to-call
- XML sitemap
Want a site like this?
Send your links and I'll design your new homepage as a free demo. No deposit, no obligation.
